BRUIN LAUNDRY: Launch

BUSINESS: On campus laundry delivery service, run by students for students, featuring door-to-door service, flexible plans and 24 hour turnaround.

SITUATION: Freshman students at UCLA are overwhelmed with a new environment, challenging curriculum, loaded schedules, intensive studies and endless expenses. Doing laundry is last on the list and takes valuable time away from these priorities.

SOLUTION: Introduce Bruin Laundry as the ‘turnkey’ laundry service for busy students and cost-conscious parents.

OUR ROLE: Launch strategy | Brand identity | Creative development | Social Media | Email | Collateral