Dave, a seasoned visual storyteller, leverages 30 years of experience as an advertising Art Director to bring a wealth of expertise and a deep passion for creating impactful, relevant design concepts to the publishing world. If you are a self-publisher or publishing company, bring your story to life with:
• Custom cover design
• Engaging book layout
• Creative typography
• Vibrant digital illustration
• Graphic novel design
• Children's book design
• Fiction and non-fiction book design
AKRON-CANTON AIRPORT (CAK) :: Created an integrated, repositioning campaign for the Akron-Canton Airport, contributed to the highest passenger traffic in its 40 year history.
BRAND VIDEO :: Happy travelers, that's what it's all about. This video captures real travelers on their journey through the Akron-Canton Airport and the employees that help make that experience a happy one.
TV:30's :: Captured travelers unique stories about their experience flying through CAK.
WEBSITE :: Extended the brand messaging and look to the web, with the help of our digital partner, FORM.
PRINT :: Co-branded retail print promoting new destinations, low fares, and airline partners.
CLEVELAND CVB :: Repositioning campaign designed to alter peoples perception of Cleveland, from an old "rustbelt city with a burning river" to a "blockbuster" destination city.
VIDEO :: Direct response
PRINT :: Multi-audience messaging
Developed regional ads introducing new models of upscale brands Mercedes-Benz, Porsche, Aston Martin to the Cleveland market.
CERTIFIED ANGUS BEEF :: Brand launch campaign designed to educate consumers and grocery store chains that Certified Angus Beef has amazing flavor do to its 'better than USDA' quality beef.
ANHEUSER-BUSCH :: Product line extension
CEDAR FAIR :: Restaurant launch
CLEVELAND. IT'LL ROCK YOU! :: Developed this brand positioning campaign to alter the perception of Cleveland from "old rustbelt city with a burning river" to a vibrant, destination city.
The first year of the campaign produced more than one million additional visitors—by the second year, we increased the amount of visitors by another million!
Eight years after the launch, Cleveland’s brand position ("IT"LL ROCK YOU1") was ranked #4 in the entire nation!
UNIVERSITY PARK "DO SOMETHING GREAT TODAY." :: Branded an urban area and its revitalization initiative, inviting people to volunteer, invest, mentor, build, fix, plant and ultimately create a thriving, safe and walkable community.
NATIONAL PARK - Cuyahoga Valley :: Brand positioning campaign designed to enlighten visitors, donors, politicians and community as a whole to the parks unique assets and programs.
With an appreciation for all things graphic, Derby enjoys capturing images of these relics of the past whenever he encounters them in his travels. They tell a story about the business – personality, products, prices, the promise in a slogan. In most cases these signs and word-of-mouth were the only "marketing" a local business needed. Simple times they were.
